The International Journal of Sales, Retailing and Marketing (IJSRM) is a peer-reviewed academic journal committed to the advancement of knowledge and research excellence in the dynamic and interdisciplinary fields of sales, retailing, and marketing. The journal provides a rigorous and inclusive platform for publishing original theoretical frameworks, empirical studies, and applied research that contribute to the global discourse on commercial strategy, consumer behaviour, and market innovation.
IJSRM is distinguished by its broad international scope and commitment to scholarly quality. It publishes contributions from researchers across a range of academic traditions and methodological approaches, reflecting the diversity and complexity of commercial activity in both developed and emerging markets. All submissions undergo a double-blind peer-review process, ensuring the highest standards of academic integrity and impact.
Recognising the increasing convergence of disciplines within the marketing and retailing ecosystem, the journal encourages interdisciplinary research that addresses current and future challenges in areas such as digital transformation, sustainability, technological disruption, and changing consumer expectations. The journal welcomes contributions that blend academic rigour with managerial relevance, offering insights for academics, researchers, industry practitioners, and policy-makers alike.
IJSRM invites high-quality research across the following key thematic areas:
- Sales Management and Strategy: Salesforce performance, B2B sales, incentive design, and negotiation practices.
- Retail Management and Innovation: Retail formats, spatial planning, and retail technology.
- Consumer Behaviour and Psychology: Purchase decision-making, consumer perceptions, and behavioural modelling.
- Branding and Value Creation: Brand equity, identity, strategy, and emotional branding.
- Digital and Social Media Marketing: Social commerce, influencer marketing, content strategies, and engagement metrics.
- E-Commerce and Omnichannel Retailing: Online retailing models, platform ecosystems, mobile commerce, and customer journeys.
- Customer Relationship Management (CRM): Loyalty programmes, retention strategies, customer lifetime value, and personalisation.
- Marketing Strategy and Innovation: Strategic marketing planning, innovation diffusion, segmentation, and positioning.
- Retail Supply Chains and Distribution Channels: Logistics integration, channel management, supply chain resilience, and retail partnerships.
- Sustainable and Ethical Marketing: Environmental branding, CSR, fair trade practices, and consumer ethics.
- Technology and Data in Marketing: Big data, AI and machine learning, blockchain, and predictive analytics in marketing.
- International and Cross-Cultural Marketing: Global strategy, market entry, cultural adaptation, and transnational branding.
- Service Marketing and Customer Experience: Service design, service quality, experience management, and co-creation:
- SMEs, Entrepreneurship, and Niche Markets: Marketing for small enterprises, startups, and specialised market segments.
- Marketing in Crisis and Transformation: Strategic adaptation in times of economic uncertainty, pandemics, or digital disruption.