The International Journal of Sales, Retailing and Marketing (IJSRM) provides a focused inclusive platform for the exploration of key issues across the interconnected fields of sales, retailing, and marketing. The journal invites high-quality research that advances theoretical understanding, offers practical insights, and informs policy and strategy in diverse market contexts.
While the journal maintains a specialised emphasis on the core disciplines of sales management, retail operations, and marketing strategy, it also welcomes interdisciplinary contributions that draw on areas such as consumer behaviour, digital transformation, branding, entrepreneurship, logistics, and international business. The journal is particularly interested in research that examines emerging trends, comparative studies across regions and markets, and the impact of technological, economic, and social change on commercial practices.
IJSRM encourages both qualitative and quantitative methodologies and supports innovative research designs, including case studies, experimental work, longitudinal analyses, and conceptual papers. Contributions from academics, practitioners, and policy-makers are welcomed, with a view to fostering dialogue between theory and practice in a global context.
Publisher:
Circle International
Mayfair Point
34 South Molton Street
London W1K 5RG
United Kingdom
info@circleinternational.co.uk