Marketing Issue
Contents
Barriers of SMEs internationalization and strategy for success in foreign markets 4
Martina Toulova, Marcela Votoupalova & Lea Kubickova
The specifics of internationalization process of Czech SMEs with the focus on strategies used in foreign markets 20
Marcela Votoupalova, Martina Toulova & Lea Kubickova
A classification of business models in video game industry 35
Chin Osathanunkul
Business Impact in the Education Sector: The Case of Oil&Gas Company MOL 45
Majda Tafra-Vlahović
Entities of trade sector in the market of IT products in Poland 62
Izabela Sztangret & Katarzyna Bilińska-Reformat
Redefining products as a positioning strategy: A case of the partnership for health 81
Magdalena Krzyżanowska & Jolanta Tkaczyk