Contents

Management Tracks

Social Media and Social Capital: a Literature Review in the Field of Knowledge Management 6
Patric Finkbeiner

Income Situation and Living Condition of Czech Households According to Statistics Eu 20
Antošová Veronika, Skálová Dana & Birčiaková Naďa

Measuring and Evaluating the Added Value of Human Resources Management, Knowledge Management, and Organisational Learning 37
Piroska Harazin & Katalin Pádár

The Country of Origin Effect: a Condition to Attain Viable Territory Systemic Survival : Research in Southern Italy 48
Gianpaolo Basile, Paolo Diana & Valentina Catino

E-delphi Pilot Experiment of Quality of Equity Predictions in Online Groups 74
Tobias Endress & Tony Gear

The Cultural Consumption Habits of the Graduates of Professional Schools of Music (North of Portugal) 90
Carla Soares Barbosa

Tourism Tracks

An Investigation of Food Tourism in Chongqing 110
Qian Chen

New Marketing Approaches and Emerging Tourism Products 122
Maria Vodenska

From ‘mass & Fast’ to ‘small & Slow’ – the Development of Ecogastronomic Tourism 133
Paul Van Oers

E- and Blearning in European Tourism Higher Education Courses: Benefits, Barriers and Challenges 141
Sandra Vieira Vasconcelos, Ana Balula & Pedro Almeida

Sustainable Tourism Development in Armenia 153
Hasmik Amiryan & Goretti Silva

Interpretation Plan of the Jacobean Routes in the Barcelos Medieval Down Town (Portugal) 170
Francisco Joaquim Barbosa Gonçalves & Olga Maria Pinto De Matos

Sexual Harassment in the Hotel Housekeeping Department 180
Irina Oliveira & Vitor Ambrósio

Co-creating Quality Rural Tourism Experiences – the Case of a Schist Village in Portugal 193
Elisabeth Kastenholz & Joana Lima

Marketing Tracks

Influence of Knowledge Sharing Between Intermediaries and It Leaders on Developing Offers for Customers – Polish Perspective 205
Katarzyna Bilińska-reformat & Izabela Sztangret

Identifying Competitors: Challenges for Start-up Firms 234
Magdalena Krzyżanowska & Jolanta Tkaczyk

The Effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian Comparison 247
Sandra Maria Correia Loureiro, Ângela Veríssimo & Ricardo Cayolla

Brand Partiy Perception on the German Automotive Market – a Comparative Analysis of Brand Clusters 265

Dorothee Bialdyga

Value Creation or Value Destruction in the Shopping Centre Industry? The Rise and Fall of Shopping Centers in Romania 274

Melinda Reikli

 

The Influence of Religion to Consumer Behaviour and Further Implications to International Marketing 287

Olivera Jurković Majić & Ana Kuštrak

 

Destination Image of Girona: an Online Text-mining Approach 301

Ariadna Gassiot & Dr. Lluís Coromina

 

Quality and Sustainability in Higher Education Institutions: Key Factors 315

Harley Dos Santos Martins, Sandra Maria Correia Loureiro & Marlene Paula Castro Amorim

 

Croatian Perspective(S) on the Lecturer-student Interaction Through Social Media 331

Nikola Draskovic, Martina Caic & Ana Kustrak

 

Managing Cash and Liquidity of the Budget: a Case of Regional and Local Budget 340

Eleonora Kontuš

 

Brand Battles: Are Store Brands Acting More Like National Brands? 354

Ekaterina Salnikova, John L. Stanton & Neal H Hooker

 

Fashion Tracks

 

Design of Fashion Accessories: Fabrics, Modularity and Technology 366

Liliana Ribeiro, Rui Miguel, Madalena Pereira, Isabel Trindade & José Lucas

 

Brand Protection and Counterfeiting in the United Kingdom and China 373

Zhimin Chen, Liyun Yu & Richard Murray

 

Eratum

 

The Following Paper Was Due to Be Published in the 8th Internatioal Circle Conference Special Issue:

 

The Conception of Branding in Not-for-profit Smes

Qian Sun