Contents

Challenges of Innovation Networks: Empirical Findings
Jukka Ojasalo

Colour and Young People Fashion
Liliana Pina, José M. Lucas, Rui a. L. Miguel, Madalena Pereira & Isabel Trindade

Consumer’s Multi-channel Choice in Relation to Fashion Innovativeness and Fashion Items
Ihn Hee Chung

Intensity of Italy’s Agri-food Trade With Countries Outside the Eu Mediterranean
Maria Crescimanno, Antonino Galati, Dario Siggia & Domenico Farruggia

The Role of Information and Communication Technologies and Logistics Organization in the Economic Performance of Sicilian Fruit and Vegetable Enterprises
Emanuele Schimmenti, Antonio Asciuto, Valeria Borsellino & Antonino Galati

Sustainable Tourism in the Rural Areas of a Southern Italian Region
Antonio Asciuto, Di Franco, C. P. & Emanuele Schimmenti

The Internationalization of Retailers and Manufacturers in the Footwear Industry: Different Approaches in Different Countries
Silvio Cardinali & Marina Gigliotti

Antecedents of Online Professional Services’ Perceived Usefulness: an Empirical Research
Giannis Kostopoulos, Ioannis Rizomyliotis & Kleopatra Konstantoulaki

Keeping Experts Focussed – the Biggest Management Challenge
Rainer Erne

Environmental Reputation of Food Production Industry and Its Financial Connotations
Deak, Zs & Hajdu, I

Cost-of-capital of Business Units: Comparison of Methodology in Previous Empirical Research
Dennis Schlegel, Aftab Dean & Bernd Britzelmaier

Interaction and Synergy of Marketing Management and Quality Management in Croatian Companies
Diana Plantić Tadić, Boris Jurič & Branka Šuput

The Impact of Customer Relationship Marketing on Customers’ Satisfaction for the Banking Industry in Jordan
Tareq N. Hashem

Fashion Design and Visual Merchandising Attributes in E-commerce
Paulo Martins, Madalena Pereira, Susana G. Azevedo, Rui a. L. Miguel & José Lucas

Trust in Learning Organizations
Antje Duden

Is the Student Fashion Show Delivering All It Can?
Mariné Aghekyan, Dong-eun Kim & Suzanne Marshall

How Are Functional Foods Perceived in Japan? Empirical Study of Young Japanese Consumers’ Behavior
Mitsunori Hirogaki

Are Hungarian Customers Quality Conscious?
Istvanne Hajdu & Marta Notari

New Itinerancy: the Potential of Geocaching for Tourism
Christèle Boulaire & Guillaume Hervet

Analysis of Familiarity and Ways of Couchsurfing Marketing as a New Tourist Form in Croatia’a Student Population
Boris Juric, Dijana Vukovic & Nina Markovac

Competitive Landscape of the Educational Market: a Managerial Perspective
Magdalena Krzyzanowska & Jolanta Tkaczyk

Using Delphi Methodology in Information System Research
Steffen Laick

Innovative Business Model in the Parquet Industry. An Italian Leading Company: Margaritelli S.p.a. And Its Brand Listone Giordano.
Luca Ferrucci & Antonio Picciotti

A Literature Review on Corporate Social Responsibility: Definitions, Theories and Recent Empirical Research
Patrick Kraus & Bernd Brtitzelmaier

Blogtrip # Incostabrava or the Use of Bloggers as a Destination Image Ambassadors
Luís Prats & Jaume Marín

Model to Optimize Recommendation Engines in Off-line Retail Settings
Sebastian Hanhues, Miemiestruwig & Reiner Kurzhals

Short-term Financing Management
Elenora Kontus

Shopper Satisfaction Monitor in a Border Area
Ulrich Scholz

Educational Offer and Its Positioning: a Comparison of the Perception of Customers and Managers
Jolanta Tkaczyk & Magdalena Krzyzanowska

Labour’s Language Skill in the Liberalisation Era: a Case of Thai Vocational Students’ English Proficiency
Wuthiya Saraithong & Kanokwan Chancharoenchai

Financial Ratios as an Evaluation Instrument of Business Quality in Small and Medium-sized Enterprises
Katarina Žager, Ivana Mamić Sačer & Nikolina Dečman