Awareness on Energy Efficiency Within Governmental Bodies
Hrvoje Medarac & Claudio Vignali

Case Study: Lega Marketing Strategy
Hrvoje Medarac & Ivan Medarac

Stratics Model Building- Research Application
Hrvoje Medarac

Establishment of Bulgarian Retailer’s Marketing Profile
Septemvrina Kostova

Increasing Consumers’ Satisfaction by Developing Company’s Core Competences
Irina S. Neganova

Pakiza
Roshan J M Kazi & R C Natarajan

Organic Food Marketing in Croatia – Producer’s Perspective
Natasha Renko, Ante Vuletic & Ruzica Butigan

Impediments in Knowledge Sharing and Management in Advertising Agencies – a Case Study to Understand the Impediments of Knowledge Sharing in an Advertising Agency
Supriya M. Kalla & Rajen Gupta

Customers’ Perception of Services in Uk’s Conference and Meeting Industry
Irena Pandza & Claudio Vignali

Polarization of Consumption – Poverty and Wealth of the Polish Households
Jolanta Witek

Sales Training Techniques in Croatia
Marija Tomasevic Lisanin, Mirko Palic & Kristina Ozimec

Franchising and Its Impact on Small-medium Enterprises: a Focus on Saudi Arabian Business Environment
Muhammad Asad Sadi & Wajdi Khalil Al-fuzai

Hospitality Graduates in Sme’s: a Need for Competencies Transformation?
Nachmias N. Stefanos & Yianna Orphanidou